Users will soon have a new feature that allows them to reduce the amount of AI-made content appearing in their streams. This step comes as the service disclosed that it now features over 1 billion AI-generated clips.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a full-scale launch. This shift comes amid a surge in content created by AI, driven by new content generation software.
The Broader AI Trend
Studies have shown that approximately a tenth of the most rapidly expanding content creators on another major platform primarily display content made by AI. A significant portion of this output is deemed “AI slop”, a label for inferior, factory-style content that is often absurd or bizarre.
“We know from our community that numerous viewers like content created using AI tools, including computer-generated images to science explainers, and we aim to give people the power to see more or less of that, depending on their own choices,” commented a spokesperson.
Volume and Proportions
TikTok disclosed that there are presently 1.3 billion videos on its service identified as artificially created. Collectively, over 100 m videos are submitted to the service every day, making AI-generated material a relatively small portion of its complete catalog.
How to Adjust Settings
Viewers will be able to reduce or increase the level of artificial media they watch by using the content preference setting in the app and choosing “AI-generated content”. Further subjects that currently be adjusted under the setting encompass current affairs, clothing, cosmetics, and movement.
Content Labeling and Policies
TikTok’s policies oblige creators to tag “realistic” AI-made content, and it forbids harmful fake videos of well-known individuals or emergencies. Any believable artificial content that is unmarked can be deleted under its user guidelines.
Furthermore, the app will henceforth attach an AI-generated label to content created with its proprietary AI systems, or detected by an industry-wide initiative for recognizing content made by AI. This step is designed to help prevent users from seeking to bypass the disclosure requirement.
Educational Initiatives
The platform is furthermore launching a $2 million awareness program for experts and groups to produce educational content about ethical AI use. This project will benefit charitable organizations specializing in training computer science.
Platform Protection
TikTok has defended its moderation strategy, amid controversy over proposals to make redundant numerous content moderators in Britain. It is set to eliminate 439 jobs in its content moderation department in London, with labor groups and online safety experts expressing worry that people are being substituted by automated systems.
A trust and safety lead stated that human moderation would still have a role, but AI can shield workers by eliminating the most distressing content before it has to be seen by humans. The platform announced a 76% decrease in disturbing and violent content seen by content reviewers over the previous year due to the use of its machine learning processes.
We believe it is crucial to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we also think it’s extremely critical to reduce exposure to unsafe media as rapidly, which is where a extensive automated help is making a difference process content quickly.”
